diff --git a/bink.py b/bink.py
index b53b7ba..d9a6c25 100755
--- a/bink.py
+++ b/bink.py
@@ -13,7 +13,7 @@ max_body_length = 64_000
 
 helptext = """see https://git.tilde.town/nebula/bink for details
 --help: show this message
---pipe: use stdin as post content. ex `echo "hello!" | bink.py --pipe`
+--pipe: use stdin as post content. ex `echo "hello!" | town bink --pipe`
 --dump: print all posts in a json object"""
 
 try: