diff --git a/ttadmin/users/forms.py b/ttadmin/users/forms.py
index 5d1a20c..af40557 100644
--- a/ttadmin/users/forms.py
+++ b/ttadmin/users/forms.py
@@ -53,31 +53,65 @@ class TownieForm(Form):
         validators=(validate_username,),
         help_text='lowercase and no spaces. underscore ok',
         label='username')
+
     email = EmailField(
         help_text='only used to message you about your account and nothing else.',
         label='e-mail')
+
     displayname = CharField(
         validators=(validate_displayname,),
         help_text='100% optional. pseudonyms welcome.',
         label='display name',
         required=False)
+
     reasons = CharField(
         widget=Textarea,
-        required=False,
+        required=True,
         label='what interests you about tilde.town?',
-        help_text='This is a totally optional place for you to tell us what excites you about getting a ~ account. This is mainly just so we can all feel warm fuzzies.')
+        help_text="""
+        What about this intentional community intrigues you and makes you want to be a part of it?
+        """.strip())
+
+    plans = CharField(
+        widget=Textarea,
+        required=True,
+        label='what sort of things do you want to do on tilde.town?',
+        help_text="""
+        Do you want to socialize? Make something? Learn stuff?
+        """.strip())
+
+    community = CharField(
+        widget=Textarea,
+        required=True,
+        label='what is an intentional community?',
+        help_text="""
+        Just a quick definition is fine, no need for an essay or anything.
+        """.strip())
+
+    socials = CharField(
+        widget=Textarea,
+        required=False,
+        label='where else are you online?',
+        help_text="""Optional, but if you're comfortable sharing with us some links to other online
+        spaces you're in (like twitter, mastodon, neocities, or whatever) we'd love to get to know
+        you when reviewing your application.
+        """.strip())
+
     captcha = CaptchaField()
+
     pubkey = CharField(
         widget=Textarea,
         validators=(validate_pubkey,),
         label='SSH public key',
         help_text='if this is not a thing you are familiar with, that\'s okay! you can make one <a href="/users/keymachine">here</a> or read <a href="https://tilde.town/wiki/getting-started/ssh.html">our guide</a> to learn more.')
+
     pubkey_type = ChoiceField(
         choices=SSH_TYPE_CHOICES,
         label='SSH public key type',
         help_text="unless you know what you're doing you can leave this be.")
+
     aup = BooleanField(
-        label='i super agree to our acceptable use policy',
+        label="i agree to the town's acceptable use policy",
         help_text='please read our <a href="https://tilde.town/wiki/conduct.html">code of conduct</a> and click this box if you agree.')
 
     def clean(self):